Usual Brand & Website Design by David McGillivray
Selected Projects
Visual Identity
Digital Product
A large glass of wine in a single serve bottle, made in small, sustainably farmed batches with no additives.
Additional Design by Ananya Arora
Photography by Thomas Albdorf
Industrial Design Naman Nanda
Glass Design by Karim Rashid
With the bottle silhouette already fabricated, I worked with the founding team to design a brand around it that would feel anything but usual. Starting with the name, moving through to the core identity, and setting the direction for photography while fleshing out the full visual language in a digital context and beyond.
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