Format is an online photography platform which makes it easy for photographers to setup a portfolio & grow their business with a suite of tools.
Creative Direction & Design David McGillivray
Additional Design by Ananya Arora
Photography by Thomas Albdorf
Set Styling by Tina Houssman
Industrial Design Naman NandaGlass Design
Wanting to narrow their audience focus to photographers, I worked with the executive team to develop a comprehensive re-brand to reflect this shift. The new identity sits Format comfortably in the landscape alongside other essential tools of the trade; appearing professional to pro's, and accessible to upstarts. The visual language aims to feel more like hardware than software, hinting at the essential nature of the platform, and the role it can play in a photographers journey.