Americana is the first marketplace to buy and sell physical things cryptographically secured on the blockchain.
Creative Direction & Design David McGillivray
Additional Design by Ananya Arora
Photography by Thomas Albdorf
Set Styling by Tina Houssman
Industrial Design Naman NandaGlass Design
Working directly with the founding team I helped flesh out the core visual identity components of the brand and developed a visual language for it to come alive across web. I also designed core flows of the digital product, integrating a mix of never previously combined hardware, web, and crypto technologies into seamless experiences.