Americana Brand & Product Design by David McGillivray
Visual Identity
Digital Product
Americana is the first marketplace to buy and sell physical things cryptographically secured on the blockchain.
Creative Direction & Design David McGillivray
Additional Design by Ananya Arora
Photography by Thomas Albdorf
Set Styling by Tina Houssman
Industrial Design Naman NandaGlass Design
Working directly with the founding team I helped flesh out the core visual identity components of the brand and developed a visual language for it to come alive across web. I also designed core flows of the digital product, integrating a combination of rarely seen hardware, web, and crypto technologies into seamless experiences.
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