Momentous Brand Design by David McGillivray
Visual Identity
Momentous is a science-backed supplement brand that enhances human performance through expert partnerships and research-led products.
Creative Direction & Design : David McGillivray
Brand Strategy : There, There.
Photography : Authorized Dealer
I closely collaborated with strategy partner There, There and Momentous' in-house team to redesign their visual identity, extending to work on their digital presence and full line of packaging. The remit was to clean things up and bring the visual language in line with the science-backed nature of their approach to product development. The result was a modular system with bold typography, striking a balance between a clean, almost clinical aesthetic and raw, human moments through photography.
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