Designing Digital Experiences & Identities
The Design Practice of David McGillivray
The Nue Co
eCommerce
Visual Language
Format
Visual Identity
Website
Americana
Visual Identity
Digital Product
Offhours
Visual Identity
eCommerce
Physical
Petal
Visual Identity
Website
Card Design
Usual
Visual Identity
Packaging
eCommerce
Clever
Visual Identity
Publication
Archive
Visual Identity
Publication
2008—2022
7
Selected Projects
More this way
The Design Practice of David McGillivray
I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design.
I’m a Creative Director and Designer based in New York,
and have spent the last thirteen years helping to bring brands to life through strategic design.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
Regardless of what’s being designed, I believe it’s vital to never lose track of the concept. The message and its context,  must be woven into the fabric of every artifact of a design. The bezier of the button, how hot the flash is, the weave of the paper stock. What goes where, how often it’s said, and in how many words. Each executed with intention; an unquantifiable amount of decisions layered on top of one another to form the silhouette of a story. All the while shaping a final product that feels so simple it has an air of inevitability about it.