Afina Brand Design by David McGillivray
Selected Projects
Visual Identity
Afina's flagship product, the A-01 shower head, uses powerful filtration particles to capture harmful substances in your water .
Creative Direction & Design : David McGillivray
I worked closely with the founding team of Afina to bring to life a confident brand, one outwardly rooted in science and engineering, providing a clear and clean foundation for them to grow from as they enter the market and expand the product line. The core logo mark has a key relationship with the flagship A-01 nozzle pattern which I also developed for the team, each directly mirroring one another.
I designed the shower head nozzle pattern to both resemble the brand mark graphically as well as provide a balanced even spray during use.
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