Offhours Brand Design by David McGillivray
Visual Identity
Digital Product
A direct to consumer brand centered around one-(over)sized, genderless loungewear; the Homecoat.
Photography by Cait Oppermann
3D by Frank Guzzone
The brand was built around the Homecoat; an oversized hero product designed from the ground up to maximize comfort without forgoing aesthetics. I co-founded the brand in 2018 with Rebecca Zhou, and to date continue to direct all creative executions from graphic design to photography direction.
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