# Evara > Evara is a wellness technology company founded by Courtney Wright, an aerospace engineer who previously worked at SpaceX. With an ambition to make calm more accessible, the company is developing a new kind of consumer hardware built around the idea of returning to center. - A case study by The Design Office of David McGillivray - Disciplines: Brand, Hardware - Web page: https://www.dmcg.co/work/evara ![](https://cdn.sanity.io/images/g94oo1l2/production/b98f8d29ec838797274cbbbce3ffcdd9dbd68f67-1880x1148.png?w=1600&fit=max&auto=format) Evara is a wellness technology company founded by Courtney Wright, an aerospace engineer who previously worked at SpaceX. With an ambition to make calm more accessible, the company is developing a new kind of consumer hardware built around the idea of returning to center. The project spans visual identity, website design, and early creative direction for the hardware, developing a cohesive visual language that feels grounded, reassuring, and human while retaining a sense of technical sophistication. Evara is currently pre-launch, so this case study offers a selective look at the work, with details of the product and its functionality intentionally omitted. ![](https://cdn.sanity.io/images/g94oo1l2/production/0d058159920a7167014f3d881af79a56268e873f-1880x1120.png?w=1600&fit=max&auto=format) The Evara wordmark was designed around a series of soft, rounded forms that create an almost rhythmic pattern as you move through the letters. There's something quite familiar and reassuring about that repetition, almost like a smooth, continuous wave. The rounded letterforms also establish a relationship with the circular graphic that appears throughout the identity. Both reference the idea of returning to center, creating a visual language that feels organic, grounded, and composed. ![](https://cdn.sanity.io/images/g94oo1l2/production/63dbeec574a001b5456434c6dc6c62c4370654ff-1880x1045.png?w=1600&fit=max&auto=format) ![](https://cdn.sanity.io/images/g94oo1l2/production/388350c8bc02954233e120bc15bd21aa9f1f74de-1938x889.png?w=1600&fit=max&auto=format) Evara's visual language was designed to toe the line of almost being invisible, while still feeling organic, human, and grounded. The layouts are deliberately sparse and image-first, giving generous space to the hardware and the people using it. Typography is minimal and carefully placed, with much of the personality coming through in the details, materiality, and subtle moments of movement. The aim was to create something that felt effortless and reassuring, with just enough character to give the brand its own identity. ![](https://cdn.sanity.io/images/g94oo1l2/production/f73bb47534e789e8c73f56486637c0d4ef220a97-1880x1297.png?w=1600&fit=max&auto=format) ![](https://cdn.sanity.io/images/g94oo1l2/production/1671a1d36c7460523f605593dab0e129fc5886dc-1880x1296.png?w=1600&fit=max&auto=format) The circle became a central part of Evara's visual language, built around the idea of returning to center. Various symbols and more complex forms were explored, but ultimately the simplest shape possible felt the most appropriate. It's about as grounded and composed a shape as you can get. It's not really a logo mark in the traditional sense. Instead, the circle acts as a supporting graphic that can take on different forms through material, light, shadow, and movement. Sometimes it's a subtle gradient, sometimes an illuminated surface, and sometimes a slowly moving graphic. Its simplicity is what makes it so versatile, allowing it to appear throughout the identity and hardware without feeling like a conventional piece of branding. ![](https://cdn.sanity.io/images/g94oo1l2/production/5486fefda560a33b096ede518a55fce5435b7692-1880x1120.png?w=1600&fit=max&auto=format) ![](https://cdn.sanity.io/images/g94oo1l2/production/5aca2efd97d78e04280ac88e33fe978ac833bdff-1880x1126.png?w=1600&fit=max&auto=format) ![](https://cdn.sanity.io/images/g94oo1l2/production/90e9aa3789bafd3116ed3bd6e69332e4803ecddd-1624x968.png?w=1600&fit=max&auto=format) Creative direction for Evara's hardware began while its physical form was still being defined, working alongside the industrial design team to help shape its visual character. Much of the thinking centered around creating something that felt organic, familiar, and reassuring, with particular attention given to the silhouette, materials, surface finishes, and the way light interacts with the object. The circular graphic also found a natural place within the hardware itself, appearing through subtle contours, gradients of shadow, and illuminated surfaces. A physical expression of the idea of returning to center, reducing multiple elements into a singular, simple, confident form. ![](https://cdn.sanity.io/images/g94oo1l2/production/c7b814d498f44e2b784545f55a02311b2e4ba72f-1880x1308.png?w=1600&fit=max&auto=format) Evara's hardware operates in a number of different modes, each represented by a minimal line icon and its own family of atmospheric visuals. The imagery takes inspiration from nature, but avoids the familiar clichés of wellness photography. Instead, landscapes and natural environments are abstracted through blur, texture, and color, creating something closer to the emotional frequency of a place than a literal depiction of it. Each mode has its own distinct atmosphere, while the consistent iconography provides a more precise, functional layer to the system. [Video](https://res.cloudinary.com/fs44x9ca/video/upload/c_limit,w_1920,h_1920/q_auto:good/f_auto:video/v1791574985/dmcg/case-studies/alxskasreush83mvxayb) To create these visuals, a custom AI-assisted generative tool was developed to produce abstracted, nature-inspired imagery. The system generates scenes and processes them through layers of blur, texture, and color, stripping away recognizable details while retaining something of the original atmosphere. Beyond producing the initial imagery, the tool allows entire families of visuals to be generated and curated, creating a flexible system that can continue to evolve while maintaining a consistent visual character. --- From The Design Office of David McGillivray. Every page: https://www.dmcg.co/llms.txt