There’s a lot of information here, but hopefully it’ll help to give you a clearer picture of how I work, and whether I’m a good match for your next design project.
Who I am
Hello, I’m David McGillivray, an independent Designer based in New York City. I’ve spent the last 8 years helping to bring brands to life through design.

I have a traditional design education, with a Bachelor of Arts in Art & Design from Brighton University, England.

After spending several years designing at small boutique design firms in England, I moved to New York, and led design in-house at a variety of startups.

I now work as an independent designer, helping to launch new companies, and re launch not-so-new ones.
What I do
I’m a generalist — well versed in taking not much more than a good idea, and helping turn that into a living breathing entity, from creative concept through to execution.

I particularly love working with companies looking to pioneer an unconventional approach in otherwise stale verticals.

I work directly with my clients, who normally hire me to do:
→ Branding / Visual Identity Design
→ Digital Product / Web Design

I love working on larger, well defined projects that run for somewhere between 2—5 weeks. These projects are often creating a new visual identity or website from scratch, or a ground-up re-design if what already exists isn't working.

It’s with these kinds of larger undertakings I can really sink my teeth in and provide the most value, so I don’t tend to take on smaller incremental, or optimization work.
What People Say
I believe having a good working relationship with my clients is vital to producing good work product, and of course I also like to make sure I enjoy the projects I work on, and that the collaboration process runs smoothly for everyone involved.

You can hear what my past clients have said about collaborating with me here.
Who Hires Me
People who need an experienced, hands-on, director level designer to execute on all aspects of a project.

Perhaps they have the business model nailed down, but need someone to craft the visual language around it, and turn it into a polished brand experience.

It’s also normally people that are willing to invest their budget in good design, but perhaps not the overheads and baggage that sometimes comes with a traditional agency.
My Approach
My approach is pretty fast paced and relatively organic – I try not to get caught up in unnecessary process.

I won’t waste your time or mine showing you a folder full of different arbitrary design directions for the sake of it – you don’t need to see the blooper reel.  Instead I’ll move thoughtfully, and efficiently in the most appropriate direction, and iterate on it until we both agree it looks and feels right, and will perform as intended.
What I Charge
I work on a flat fee basis for projects, so I'll quote you a single project price instead of an hourly rate.

What I offer won’t be the right fit for everyone's budget, so I like to remove the mystery of pricing as early as possible by providing a ballpark idea of what working with me might cost you.

Consider $8—12K per week as a rough guideline for my rate. As for timing, something like a ‘straightforward’ ecommerce site might take from somewhere in the region of 3 or 4 weeks to design. Again, these are just rough estimates and should only be used for initial budgeting consideration, as every project is different.
Contact Me
If you have a project in mind you think I’d be a good fit for, let’s chat! The best thing to do is shoot me an email to and tell me a little bit about you and your project, and we can take it from there.
Thanks for stopping by.
David McGillivray
David McGillivray
Inscape presents a fresh approach to meditation classes with its immersive studio environment in NYC.
Visual Identity
Concept Design
Go Back
Working closely with Inscape's executive team, I created a new visual identity for the brand, one which reflected the tranquil, transient ambience of the physical studio space.
Rebecca Zhou
— Technical/Project Manager.
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Studio DMCG, Inc.
XXXI, 411 E 9th St, New York, NY 10009
© 2017 David McGillivray
Made In NYC.
Work with me
David McGillivray